Preview Mode Links will not work in preview mode

The Operational Excellence Show

Nov 2, 2022

Sales…. Arghh - for so many heart centred service providers, Sales is a hot potato topic! We - I include myself - don’t want to sell! We want to serve!

Yet how can you truly serve if you don’t sell?

My guest today is Kristin Zhivago, President of Zhivago Partners, a digital marketing agency. Krisitn knows her stuff, having spent decades as a revenue coach - helping entrepreneurs to generate revenue, knowing and owning their figures and selling!

Kirstin speaks about Mindset Driven Marketing. You need to know the mindset your customer is in. She says it’s quite simple: 

Sales is about the desires your customers have, the concerns your customers have and the questions your customers have. 

You must listen and speak to them!

Zhivago Partners

Kristin Zhivago on LI

Book: Roadmap to Revenue on Amazon

Marianne on Linkedin:

Rutz Consulting Website:


This Podcast is produced by: Andrew Madden Photography & Media Production